Growth is certainly desired by every business. From the growth perspective nothing is worse than no growth is unmanaged growth. Both scenarios need to be identified as quickly as possible, analyzed and rectified.
It is all too common for the small business owner or executive team to be so focused on the daily struggles of the business to realize that there has been a shift in the marketplace. The miss of realizing the importance of the missed KPI’s, the slightly off kilter dashboard, or a disgruntled client can quite often cause significant negative results.
Conversely, the exuberance of redlined dashboard indicators can cause management to start counting the dollars rather than focusing on the support needed by the staff.
Growth of all things needs to be managed such that the desired outcome is achieved, thus the need for strategic growth management.